Commercial and Industrial Land Use Strategy

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Council is looking for feedback on the Commercial and Industrial Land Use Issues and Options paper, which can be found under key documents on this page. Once feedback has been collated a draft strategy will then be developed with further community consultation occurring in August / September.

How can you be involved?

Please read through the Commercial and Industrial Land Use Issues and Options paper and leave feedback below. We are interested in knowing your thoughts or concerns related to commercial and Industrial land and whether the document has captured these.

A new Industrial Land Development Strategy

A new Industrial Land Development Strategy presents us within an opportunity to understand how we might meet the future needs of industry, to help drive economic growth across the Shire.

The purpose of the strategy is to define Council’s vision for its commercial and industrial precincts. It seeks to encourage and facilitate investment and renewal by establishing a clear planning policy framework and identifying strategies and actions it can implement as a planning authority and local government agency.

The strategy will also provide Council with a better understanding of the importance that commercial and industrial uses will play in the long-term development and economic diversification of the shire.

The shortage of both vacant commercial space and vacant industrial land is cited as a major impediment to local economic growth.

The Commercial and Industrial Land Use Strategy will enable Mansfield Shire Council to:

  1. Identify an appropriately located land supply and retail hierarchy, which maintains the importance of the existing main street commercial area and the changing industrial land needs;
  2. Identify the economic, social and environmental characteristics of the shire and region as they relate to industrial and commercial development;
  3. Facilitate an investment environment that provides certainty and security to investors / developers, the community, Council and Government Agencies
  4. Consider the existing and future infrastructure requirements and availability in making recommendations about changes in land use;
  5. Allow existing businesses to expand that are restricted by the lack of industrial zoned land available;
  6. Increase employment from expanded and new business activity;
  7. Increase the diversity and depth of business activity;
  8. Increase the opportunity for a small number of larger existing manufactures to attract and support more locally based supply chain businesses.

Current Industrial Zoning

There are five distinct industrially zoned areas in Mansfield, being:

  • Dead Horse Lane,
  • Monkey Gully Road,
  • Lakins Road,
  • Sawmill site and
  • Mt Buller Road.

Of these, Dead Horse Lane is the primary industrial area which accommodates a range of business types set on large lots, including construction services, automotive services, transport and storage. Mansfield has experienced a shortfall of vacant and serviced zoned Industrial land. With regard to the population growth expected during the next 20 years, the delivery of serviced industrial land is critical.

Council is looking for feedback on the Commercial and Industrial Land Use Issues and Options paper, which can be found under key documents on this page. Once feedback has been collated a draft strategy will then be developed with further community consultation occurring in August / September.

How can you be involved?

Please read through the Commercial and Industrial Land Use Issues and Options paper and leave feedback below. We are interested in knowing your thoughts or concerns related to commercial and Industrial land and whether the document has captured these.

A new Industrial Land Development Strategy

A new Industrial Land Development Strategy presents us within an opportunity to understand how we might meet the future needs of industry, to help drive economic growth across the Shire.

The purpose of the strategy is to define Council’s vision for its commercial and industrial precincts. It seeks to encourage and facilitate investment and renewal by establishing a clear planning policy framework and identifying strategies and actions it can implement as a planning authority and local government agency.

The strategy will also provide Council with a better understanding of the importance that commercial and industrial uses will play in the long-term development and economic diversification of the shire.

The shortage of both vacant commercial space and vacant industrial land is cited as a major impediment to local economic growth.

The Commercial and Industrial Land Use Strategy will enable Mansfield Shire Council to:

  1. Identify an appropriately located land supply and retail hierarchy, which maintains the importance of the existing main street commercial area and the changing industrial land needs;
  2. Identify the economic, social and environmental characteristics of the shire and region as they relate to industrial and commercial development;
  3. Facilitate an investment environment that provides certainty and security to investors / developers, the community, Council and Government Agencies
  4. Consider the existing and future infrastructure requirements and availability in making recommendations about changes in land use;
  5. Allow existing businesses to expand that are restricted by the lack of industrial zoned land available;
  6. Increase employment from expanded and new business activity;
  7. Increase the diversity and depth of business activity;
  8. Increase the opportunity for a small number of larger existing manufactures to attract and support more locally based supply chain businesses.

Current Industrial Zoning

There are five distinct industrially zoned areas in Mansfield, being:

  • Dead Horse Lane,
  • Monkey Gully Road,
  • Lakins Road,
  • Sawmill site and
  • Mt Buller Road.

Of these, Dead Horse Lane is the primary industrial area which accommodates a range of business types set on large lots, including construction services, automotive services, transport and storage. Mansfield has experienced a shortfall of vacant and serviced zoned Industrial land. With regard to the population growth expected during the next 20 years, the delivery of serviced industrial land is critical.

Feedback

Please submit your feedback on the Commercial and Industrial Land Use Issues and Options paper.

This feedback will help develop a Draft Commercial and Industrial Land Use Strategy.

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As a preliminary look at the document the following is raised:Land described in 4.7.4 Limited landThis land would require extra consideration if it were to be rezoned re: interface with the Midland Highway and opposite the Race Club. This is a major entrance to the Mansfield Township and one that could easily be blighted with industrial buildings (scale and height), industrial fencing and the likes. Land further to the west along Lakins Road adjacent to Council owned land makes sense for industrial as not seen from the highway. This entrance to Mansfield Township is one of the best and undisturbed views. Developers of industrial and commercial land need clarity on planning for both subdivisions and development eg contributions etcNo mention in report regarding niche businesses, small scale industrial that would attract innovation - innovation hub

Ellen Hogan 4 months ago